Hook, Line and Sing-a-long is a competition and performance event. Begun in 2010 by Aotearoa’s music education teacher group MENZA, the kaupapa is driven by the desire to keep NZ young students writing and singing original NZ songs. For ten years each winning song has been professionally recorded, printed and published in ways that make it easy for any and all teachers (not just music teachers) to get their students participating, singing, playing, and signing with NZSL. The learning and rehearsing of the song culminates in a nationwide effort to perform it simultaneously, at 12:00 midday on the final school day of Nz Music Month (May).

In its current form the competition is funded and curated by the New Zealand Music Commission in conjunction with MENZA, and with a generous prize sponsorship package from MusicWorks.